credit: Cole Keister

We Need a Sales Force for the Humanities

Fewer and fewer students are buying into one of the richest and most vibrant areas of study. It’s time to change that.

The Paradigm Shift

Higher education is being treated more like mere vocational training than anything else.

A Call to Action

In order to get buy-in for the humanities, educators must adopt a mindset of a fully vested businessperson who is selling to skeptical buyers.

How to Sell the Humanities

1. Recognize that wants are not needs. Filling a need sells.

2. Telling is not selling.

3. Speak the customers’ language, until they begin speaking yours.

Author of “The Wabi-Sabi Way” and “Be, Think, Do”. Subscribe to my newsletter “Woolgathering”:

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