Tony, I totally understand what you’re saying. I guess my worry — which I didn’t really dig into in my piece — is about expectations.

With these titles proliferating and continuing to get eyes on them, 2 questions emerge:

  1. Are we conditioning ourselves to have unreasonable expectations, and then building a cottage industry off of them to boot?
  2. Are all those extra eyes drawn in by hyperbole going to really benefit? I guess this is a skepticism about the idea that the more people that click through, the more there are that will benefit. I think there may be diminishing or disappearing marginal returns.

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