This is a tough problem, for sure. How do you get people to pay for something they’ve been trained to perceive as free? Furthermore, how do you do it when so many other outlets continue to offer it for free? Even furthermore (is that a phrase?), how do you convince people that what’s going on here is so much better than just posting on Tumblr, or other free writing/sharing outlets?
I don’t know the answer. It sounds like the Medium team doesn’t , either. It’s scary. But I hope for the best.