That means advertisers don’t actually care about the content itself — they care about the content consumers. They care (online) that consumers view or click their advertisements. Which means that if you, the creator, could get someone to view or click an advertisement without having to go through all the trouble of actually creating great content and building an audience, you’d be able to make just as much money for a fraction of the effort.
They sure don’t. And we who create content are partially to blame.
I normally don’t stick my own stuff into comments, but I just started looking at this issue: https://hackernoon.com/please-stop-calling-it-content-778bf3abfea3#.9fa8jaibn