I love that I found this piece. You knocked it out of the park.
Not only do we as writers need to stop trying to write “content”, we need to find a way to change the paradigm. Those who keep referring to what we do as “content” are devaluing our work.
It’s heart, soul, blood, sweat, and tears. It’s great ideas, it’s inspiring advice, it’s interesting data. But for the love of all that’s holy, it’s certainly not just “content”.